5 Ways To Increase Your Email Open Rates

I just came across 5 amazing email marketing tips from Entrepreneur.com.

The article written by Derek Gehl is titled: “Top Secret: Get Your E-mails Opened”.

Here are the major points that are simple, and quick to implement immediately:

• Take full advantage of your custom fields to make your subject line really compelling. Use the Name & City fields such as this: “Janet, want to get out of Tucson this weekend?”

• Keep subject lines under 41 characters and include your benefit, offer, or most important element right within the first few word.

• The more your subject lines look like personal e-mails from friends, family members or business associates, the more likely it is that they’ll be opened.

• Avoid capitalization, exclamation marks and dollar signs.

• Make sure your subject line is related to your actual message.

• Come up with an interesting angle that grabs your customers’ attention and makes them want to open the e-mail.

• Never stop testing and trying new subject lines.

Good luck, and please share your savvy email marketing tips.

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