Developing an effective holiday marketing campaign can make for a rewarding and fun project. If your products and/or services are desirable, creatively packaged, and ready to go then follow these great tips to kick start your campaign and keep it alive:

1. Advertising Postcards - postcards are a very cost effective marketing tool. A quick and simple way to get these little gems created is by contacting your virtual assistant. Printing centers have excellent deals during the holiday season. Tip 1: Mail postcards by end of first week in November to ensure your clients have enough time to take action. Tip 2: As your customers are busy making business plans for the new year the timing of your postcard mail out can play a key role in getting your business on their list.
2. Email Blast – great time to use all those email addresses you collected from your website or networking events.
3. Website ad – use your site to it’s full potential, add a banner, an article, or better yet add a “feature of the month box” onto your site. Your regular traffic will appreciate quick access to your specials and any new traffic will be sure to spot it right away.
4. Press release – take advantage of the power of free press – submit your campaign to sites such as Ezine articles.
5. Google Base – it’s free and effective and has many unique categories to list your products and/or services.
6. Signature line; why not add a brief note to your signature and/or out of office note. Tip: Did you now you can create a free signature online at My Live Signature.
7. Letterhead – add a feature product one liner or banner.
8. Invoice – incorporate a small note into your invoice.
9. Voicemail – why not mention it in your voicemail greeting too.
10. Word of Mouth – Hot news travels fast so start chatting – online forums, at networking events, even at the gym.
11. Craiglist – Google picks up Craiglist ads fast. Try to incorporate related key words into your ad.

Tip for Virtual Assistants: in an effort to assist your clients with their marketing campaign you will have to implement your campaign by the first week of October or sooner.