Archive for Marketing

Guerrilla Marketing Workshop With Conduit Solutions

Today, I had the pleasure of attending a Guerrilla Marketing workshop hosted by MOMpowered Inc., and delivered by Jason Daley of Conduit Solutions in Ottawa, Ontario, Canada.
I can tell you that Jason is very passionate about what he does and always has his clients top of mind.  Which is very smart and makes it easy [...]

Email Spam Policies

Ever wondered who makes the “email spam” laws?
Here are a few important links and resources:

An anti-spam action plan for Canada
The CAN SPAM Act 

One of the most important factor’s in eMail marketing is that your “list” of subscribers have all opted in and agreed to receive your communications, and they are always present with a way [...]

Finding the Right Target Audience is Easy with New Ad Planning Tool

Google launched a brand new tool called Ad Planner.  It’s designed to help you drill right down to the nitty gritty and find the perfect target audience for your ad campaigns.
Some of the key information you will be able to tell the Ad Planner includes:

Gender
Age
Household income
Site’s they visit

Then, the Ad Planner will produce a report [...]

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