You are here: Home / Archives for eMarketing / Marketing
post

5 Ways To Increase Your Email Open Rates

January 22, 2009 By Leave a Comment

I just came across 5 amazing email marketing tips from Entrepreneur.com.

The article written by Derek Gehl is titled: “Top Secret: Get Your E-mails Opened”.

Here are the major points that are simple, and quick to implement immediately:

  • Take full advantage of your custom fields to make your subject line really compelling. Use the Name & City fields such as this: “Janet, want to get out of Tucson this weekend?”
  • Keep subject lines under 41 characters and include your benefit, offer, or most important element right within the first few word.
  • The more your subject lines look like personal e-mails from friends, family members or business associates, the more likely it is that they’ll be opened.
  • Avoid capitalization, exclamation marks and dollar signs.
  • Make sure your subject line is related to your actual message.
  • Come up with an interesting angle that grabs your customers’ attention and makes them want to open the e-mail.
  • Never stop testing and trying new subject lines.

Good luck, and please share your savvy email marketing tips.

Filed Under: Marketing, Notes, Planning, Publicity, Resources, Virtual Business Tagged With: eMail, email marketing, Internet Marketing, open rates
post

Google Analytics New Stuff, Motion Charts, Custom Reports – Loving It!!!

November 24, 2008 By Leave a Comment

As you may know, I am a huge fan of many Google Applications. I was pleasantly surprised recently when I logged into my Google Analytics account to find they have added some pretty swift new features. If your Google Analytics account is at least one year old then check for the word beta within your dashboard. It will be on the left sidebar beside custom reporting, advanced segments, and also on the top right under your account profile name.

I spent the entire afternoon today studying the documentation, watching video tutorials, and customizing some pretty snazzy reports for the account registered to this site. I spent the most time reading the Quick Start Guide for Custom Reports. It defines how to design, build and view your custom reports.

Also announced recently is the Google Analytics Tracking For Adobe Flash. I have recently noted an increase in the number of Flash websites that are coming up. Until now I was never partial to them myself however, from some of the new stuff coming out I am liking it more and more.

Some of these reports are easy to insert into Google Spreadsheets with a one click widget install. Comes in handy when sharing key information with virtual work teams as everyone can be granted access to the account. Plus, you can invite people live to the screen to view the documents and also chat right in the sidebar. Online collaboration!!!

Check out this funny video the Google guys made about Motion Charts.

Filed Under: Google, Marketing, Resources, video Tagged With: google analytics, google spreadsheets, Keywords, Online Collaboration
post

Guerrilla Marketing Workshop With Conduit Solutions

July 17, 2008 By Leave a Comment

MonkeyToday, I had the pleasure of attending a Guerrilla Marketing workshop hosted by MOMpowered Inc., and delivered by Jason Daley of Conduit Solutions in Ottawa, Ontario, Canada.

I can tell you that Jason is very passionate about what he does and always has his clients top of mind.  Which is very smart and makes it easy for Jason to build and maintain long term relationships. Not to mention deliver great workshops!

I spend a better part of my day, usually about 10 hours, focused on online marketing and didn’t even realize, until today, that some of the things that I do are actually in the scope of “Guerrilla Marketing”.

Guerrilla Marketing, according to Jay Levinson, “it’s an inviting chance to stand out from competition“.

In the online world there are many chances that business owners can take to be able to stand out from competition.

Here is a fun way in which you could stand out from your competition today:

Video marketing; how many of your competitor’s are creating and distribution video online?

It’s fun, it can be easy to do, and it can also be really cost effective or even free…

All you need to get started is:

  • A video camera, a laptop with a camera built in camera, the flip camera.
  • An idea for a video; a tutorial, an introduction to your company, to introduce yourself, a new product, a new service, or just about anything fun.
  • An outline for the video, a basic plan on what you are going to say.
  • A marketing strategy to get that video online through, Youtube, Google Video and a whole other host of video submission channels.
  • To post the video on your blog.
  • Talk about the video in your newsletter.
  • Maybe even get your joint venture partners talking about your video in their newsletters and marketing materials.

What other tactics can you think of that will help you stand out from your competition?

Filed Under: eMarketing, Marketing, Publicity, Resources Tagged With: Guerilla marketing, Marketing, video marketing
post

Email Spam Policies

June 25, 2008 By Leave a Comment

Ever wondered who makes the “email spam” laws?

Here are a few important links and resources:

One of the most important factor’s in eMail marketing is that your “list” of subscribers have all opted in and agreed to receive your communications, and they are always present with a way to opt out.

Take a closer look at the CAN SPAM Act to ensure you are following the other important factor’s in all of your eMarketing communications.

Filed Under: Marketing, Resources Tagged With: eMail, eMarketing, Spam
post

Finding the Right Target Audience is Easy with New Ad Planning Tool

June 25, 2008 By Leave a Comment

Google launched a brand new tool called Ad Planner.  It’s designed to help you drill right down to the nitty gritty and find the perfect target audience for your ad campaigns.

Some of the key information you will be able to tell the Ad Planner includes:

  • Gender
  • Age
  • Household income
  • Site’s they visit

Then, the Ad Planner will produce a report of the sites you input that lays out information such as, how many unique visits the site gets, other sites relevant to your target market, and more…

Filed Under: eMarketing, Marketing, Planning, Resources Tagged With: Ad Planner, Google
« Older Posts
Newer Posts »

Switch to our mobile site