post

Financial Consumer Agency of Canada (FCAC) is Social!

Guess who just got the social media marketing bug? Yes, the FCAC – Canada’s Financial Consumer Agency.

As soon as I heard the news I had to go check them out – and sure enough they are already actively engaging and sharing useful information through their social networks. And guess who was their very first Youtube Channel subscriber? Yes, yours truly :).

As like any good social media campaign, the FCAC has been cooking up an an effective social media strategy as described by Ursula Menke, FCAC Commissioner:

“This is a great way to bring our resources to the consumer,” says FCAC Commissioner, Ursula Menke. “Social media allows us to reach and engage Canadians in a way we couldn’t before. It offers a world of endless possibilities through which we can better raise awareness of the importance of making sound financial decisions.”

Let’s take a moment to dissect this statement and lay out what is behind their strategy:

#1: Bring our resources to the consumer.

#2: Reach and engage Canadians.

#3: Better raise awareness of the importance of making sound financial decisions.

In a nutshell, this is an example of a perfect social media strategy vision that anyone could follow.

Like any organization, you can use the power of social media to share your resources, reach out to people, and raise awareness of the benefits of your products and/or services. How super cool is that :)

So, wondering where exactly the FCAC is hanging out?

So far, I found them on:

Plus, they also launched a new website which is more interactive, organized and user friendly.

I found this great interactive budget planner on their site, check it out here: http://www.fcac-acfc.gc.ca/eng/resources/toolCalculator/budgeting/index-eng.asp.

What do you think of the FCACs social media action plan?