I Thought My New Favicon Was Cool
But I just realized how annoying it is…
Check it out… You can see it up there rotating and rotating … Very distracting.
I will be updating it soon.
Any suggestions?
Web Analytics TV.. Watch it, Love it!
Follow Avinash’s Blog: “Occam’s Razor by Avinash Kaushik”
Read Avinash’s Book: “Web Analytics 2.0”
Follow @avinashkaushik on Twitter!
How Realtors Can Generate 1000s of Leads With A Virtual Work Team
April 16, 2009 By Leave a Comment
Are you a Realtor searching for the best way to implement an effective Social Media Lead Generation strategy?
If so, then you are not alone! There are literally 1000s of Realtors right now searching for information, guides, how to’s, and the right people who can help them tap into the latest social media craze.
Well today, I am so excited to announce that the REVA Institute has launched!!!
Although brand new the REVA Institute will quickly become a key resource for Realtors to network, learn, and find the key players they need to fast track their Internet Marketing plan and tap into the cutting edge strategies to break their traditional marketing approach.
In the information age it is no longer necessary to spend 1000′s of dollars on off line marketing pieces that more often then not get thrown into the recycle bin without even the slightest glance. It doesn’t matter how cool your graphic designer is, or how glossy the card stock you use – the fact remains that if you do not implement an online lead generation strategy or better yet a social media lead generation strategy then you can literally kiss goodbye a huge percentage of buyers and sellers looking for the most savviest Realtor online…
I can assure you that climbing the SERPs for the term “my city real estate” or “real estate in my city” is not going to cut it anymore. So stop spending your money on pay per click campaigns, and “SEO” companies that claim to get you to #1 in Google for $1000 or more per month – that is just not cool and will not work anymore…
What will work is having a cutting edge content management system that looks sleek, showcases your listings with the class and style they deserve online today, and making it fun and easy for your leads to keep up with you, your team, and the valuable information you continuously provide because they opt in on their own – they want to learn from you, they want to buy and sell with you. And, most importantly they want to refer you to everyone they know because of the experience they had while working with you.
So why the REVA Institute (Real Estate Virtual Assistant) you ask? Well that is simple:
- The Founders of The REVA Institute are not only extremely passionate about what they do, have a proven track record of providing top notch support to very successful Realtors, have built a huge amount of credibility and respect right across the industry, and are innovative and current.
- The REVA Institute is designed for both Virtual and In House Real Estate Assistant’s. Think about it. How cool is that! How many places do you know of that you can send your In House Assistant to learn all the in’s and out’s of the business right from their own desktop?
- They offer a comprehensive certification program, and a sensible place to network, learn and share idea’s.
So, as you can see it makes sense for a Realtor to turn to the REVA Institute to find the key players to make up their virtual work team that will ultimately take their business to the next level and generate 1000s of leads through Internet and Social Media Lead Generation!
Technorati Tags: socialmedialeadgeneration, internetleadgeneration, realestateleadgeneration, realestatevirtualassistant, revainstitute
Why You Must Use Google Webmaster Tools
March 19, 2009 By Leave a Comment
I have been using and recommending Google Webmaster Tools for almost 3 years now. It’s free, and is extremely helpful to me as an eMarketing service provider. I ensure that it is installed within all client blogs and website alike. I also create and submit a sitemap for each domain and go into the account at regular intervals to ensure everything is running optimally.
Let’s look at the brief description of Google Webmaster Tools (as defined by Google):
Google Webmaster Tools | Improve your site’s visibility in Google search results. It’s free. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. Google Webmaster Tools.
Aside from being able to submit your sitemap and having the ability to log in at any time to ensure everything is in top shape, here are even more benefits you can expect and love when using this amazing tool:
- Top search queries; See which search queries most often returned pages from your site, and which of them were clicked.
- Crawl stats; See your distribution info for your site, including the current PageRank for pages on your site.
- Subscriber stats; If your site publishes feeds of its content, this page will display the number of users who have subscribed to these feeds using Google products such as iGoogle, Google Reader, or Orkut.
- What Googlebot sees; See details about how the Googlebot sees your site.
- Index stats; Learn how your site is indexed by Google, including which pages are indexed, and which other sites point to your site.
And to help you learn along the way you can follow the:
Google Webmaster Essentials
Tip: Check out the Goolge Webmaster Central Youtube Channel:
Facebook Pages, Ooh La, La…
March 11, 2009 By Leave a Comment
So, you must have heard that Facebook is undergoing some changes, yet again. But please don’t despair, I promise these enhancements look to be great. Especially from a business Facebooker standpoint…
I was in the midst of creating a new Facebook Page this week for one of my dear clients and boy did I pick the right time to hit the books! Studying that is! Yes, studying Facebook.
In my business it’s hard but imperative to keep up to date on changes, enhancements, improvements, widgets, gidgets, and gadgets. I swear, every little break I get in between projects I spend in my feedreader (reading over 400 new articles a day or at least the headlines, he, he…) By the way, I share all the stuff that is the most Impactful from an online marketing perspective. You can grab my Google Reader Shared Items Feed and save yourself a whole whack of time trying to find the best reads.
So, what makes me go Ooh, la, la over the new Facebook Pages? Here it is in a nutshell – and keep in mind Facebook’s Mission: To Make the World More Open and Connected…
In case you were wondering a Facebook Page as defined by Facebook: is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. the Page focuses on the stream of content posted by the Page administrator (and it’s FREE, yes it is FREE to create your own Facebook Page).
(These highlights are complements of Facebook)
- Facebook is unifying and simplifying the way people interact on the site by making Facebook Pages similar to user profiles.
- By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans…
- In addition, pages now have the flexibility of multiple customizable tabs previously exclusive to user profiles.
Here are the things in my own words that I am excited about. This is an actual message I sent to my client to get the ball rolling on this new Page:
Now the pages will look more like a regular profile and have news feed updates, etc… I have downloaded the new Facebook Pages Primer and am taking lots of notes. The key is to keep the page content updated regularly. We can post news, events, photo’s, video, etc and it will now show up in the fans news feeds attracting viral attention from their friends, etc… So basically, any news, updates, sales, new products, etc we can promote on the page. Also, I can create a badge of the page to promote on the site and blog.
Here are a few question I have in regards to getting this new page published:
* What graphic/logo do you want to use as the main photo (note, this will show up with every update within the fans main Facebook news feed so it should be something very attractive.
* We will have a choice of which tab (wall, info, discussion, photos, video, boxes) that you want as the main “landing page” for new potential fans to see as they first arrive.
* The Wall tab will be where all the main up to date information is posted. It’s like the main news feed. If you want to post content that does not go into the news stream (that shows up on all fans news stream walls) we will post it on one of the other tabs and choose – do not publish.
* The page will be able to send a status update – just like a users profile. And that update will show up in the fans news stream as well.
* Each tab will have it’s own unique URL for off-site promotion (how cool!).
* And, the best feature is the “Additional Insights” tool. This tool is free and is like an analytics for the fans “engagement” tracking. You will be able to view how many fans comment on your posts, how many facebook users start and stop viewing your posts in news feeds, etc…So, just so you know the Facebook Pages “news feeds” are not yet showing up in the users stream but they say to expect it any day now.
We will launch the new page just in time for all the hoopla!
So don’t wait, start browsing around other Facebook Pages. Take some notes on what looks good, what looks bad, what is working and what doesn’t… Good luck, and please share your page with us below in the comments section!
Note, Facebook graphic is compliments of Iconspedia – thank you!
Technorati Tags: facebook, facebookpages, facebookmarketing, facebookvirtalmarketing
