Guerrilla Marketing Workshop With Conduit Solutions

Today, I had the pleasure of attending a Guerrilla Marketing workshop hosted by MOMpowered Inc., and delivered by Jason Daley of Conduit Solutions in Ottawa, Ontario, Canada.

I can tell you that Jason is very passionate about what he does and always has his clients top of mind.  Which is very smart and makes it easy for Jason to build and maintain long term relationships. Not to mention deliver great workshops!

I spend a better part of my day, usually about 10 hours, focused on online marketing and didn’t even realize, until today, that some of the things that I do are actually in the scope of “Guerrilla Marketing”.

Guerrilla Marketing, according to Jay Levinson, “it’s an inviting chance to stand out from competition“.

In the online world there are many chances that business owners can take to be able to stand out from competition.

Here is a fun way in which you could stand out from your competition today:

Video marketing; how many of your competitor’s are creating and distribution video online?

It’s fun, it can be easy to do, and it can also be really cost effective or even free…

All you need to get started is:

• A video camera, a laptop with a camera built in camera, the flip camera.
• An idea for a video; a tutorial, an introduction to your company, to introduce yourself, a new product, a new service, or just about anything fun.
• An outline for the video, a basic plan on what you are going to say.
• A marketing strategy to get that video online through, Youtube, Google Video and a whole other host of video submission channels.
• To post the video on your blog.
• Talk about the video in your newsletter.
• Maybe even get your joint venture partners talking about your video in their newsletters and marketing materials.

What other tactics can you think of that will help you stand out from your competition?

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