Social Media For Business; An Ottawa Network Roundtable Discussion
Last night, I attended a Social Media Roundtable discussion that was put on by a local networking group called “The Ottawa Network“.
The meeting was held at a funky new spot called The Code Factory. I arrived really early so I took the opportunity to go upstairs at 246 Queen, Ottawa street to check this facility. I was met by the owner, Ian, who gave me a tour. This space is amazing guys. It’s designed for those who work at home, and don’t get out much, like me! They have boardrooms, and a large workspace for personal use. There is a sweet cappuccino machine there to. All in all, it is a fun, hip, funky space perfect to break away and get out.
It was strange for me, a virtual eMarketing specialist, to be in a “real” setting talking about the “virtual” world in which I live most of my life, lol.
I am really surprised by the low percentages of people in business who actually implement social media strategies in their business plan development. Folks, did you know that it’s 2008, almost 2010? Think about it for a second here, 2010.
Doesn’t that sound futuristic? It sure does to me.
It’s time to become social folks, there is no excuse anymore, and you don’t even have to look good to do it.
Here’s how to get started:
- Sign up for a Facebook account. And don’t swamp it up with all those silly applications - if you use it for business then use the tools like “my box” so you can advertise your own stuff. On my account I added my “Ultimate Blog Planner” as a free download.
- Create a niche Facebook Group (and don’t whatever you do, create a dumb group) it must be of value
- Setup a WordPress.org site - WordPress.com just doesn’t cut it for your business blogging. In fact, you are not suppose to advertise business at WordPress.com. WordPress is a content magament system that can power your entire website, it’s not just for blogs guys!
- Take time to explore LinkedIn, Ryze, Ning, Twitter & Twhirl, and the other popular social networks. It will do you no good and waste your time if you just join without a goal or plan. Find out where the conversation that makes sense for you business is actually happening and spend your valuable time there.
- Start hosting some teleseminars and get people excited about your business and services.
- Create a video about yourself, your services, and your business. Even with your webcam you can produce some tutorials and how to’s.
Whatever you decide to do is up to you but just start doing it before 2010 hits.
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Comments
Hey Francis, thank you for the blog post and taking the time to drop by last night. It was great to meet you.
cheers,
Ian
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