How To Outsource A Product Launch – Part 1 of 3

3 Weeks To Product Launch!

______________________________________________________________________________________________
Earlier, I wrote an article titled, “How To Outsource A Product Pre-launch“. I explained in detail some of the key steps required in order to plan your product pre-launch, and how to outsource these key elements successfully. Today, I am writing a 3 part series about outsourcing the product launch as promised in my previous article. And a huge special thanks to Craig Cannings over at VAclassroom.com for delivering yet another teleseminar that was jammed packed full of valuable information – thanks Craig!

This information is valuable for any type of Online Product Launch for example:

• eBook
• Online eCourse
• Membership Club
• Seminar and/or workshop

As well, any type of business owner can use this formula including a consultant, coach, author, speaker, virtual assistant or other type of Online Business Owner. A few of the keywords that may be associated with the type of professional whom can outsource your product launch to include, Online Product Launch Manager, Product Launch Manager, Product Launch Support Specialist, Online Business Manager, eMarketing Specialist, Online Event Planner, or Internet Marketing Virtual Assistant to name a few. To start with, you should use a web based project management system such as hyperoffice, zoho.com, basecamp, or perhaps a combination of free Google tools like Google Sites and Google Apps. Streamlining all of your data will enable you to run a successful “Product Launch System” – and help you clearly layout and visualize the entire process while sharing this data with your entire team. Organization is the key to your success.

3 Week Timeline/Countdown – 21 Days To Launch!

Imagine that you have 3 weeks left until the big product launch. During this time block your team will be very busy. Your Pre-Launch blog site will be capturing leads while your Online Product Launch Manager will be busy building as much buzz as possible through blogging efforts, twittering, posting on forums and message boards, publishing key content on your business Facebook page, etc… Lets look at some of the task your Online Product Launch Manager will be busy with during this phase:

• Coordinate marketing materials, sales letter (usually takes 2 weeks),  leave good lead time for copy, testimonials, video, etc.
• Offline products only – liaise with fulfillment company – ensure product is in place, system is ready to distribute.
• Liaise with designer – work with design specialist to coordinate the work flow. This is a real bonus for you as you will have one point of contact for all your suppliers.
• Get all banners and materials ready for affiliates, etc.

Remember your blog is already up and customer interaction is in place.

Other Tasks The Online Product Launch Manager is busy with include:

Autoresponder Management – link with shopping cart. Series of emails that go out automatically. 3-5 messages to build rapport with audience. load them up, sequentially. Confirmation emails. Shopping cart work. Finalizing solution, ie., 1 shopping cart. Payment links, coupon’s, discount codes. Test over next 2-3 weeks. I recommend Aweber.com.

Google Analytics and Tracking – sales process, conversion rates, etc.

Editorial Services – liaise with article writers, set up and format articles, ensure are deadlines are met.

Keyword Research - using keyword tools, word tracker, etc. to build your keyword spreadsheet. Share this data with the pay per click advertising team, copywriters, etc.

So as you can see, there is a lot to do and outsourcing is one of the sensible ways to ensure you get it all done!

—–

A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks. And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.

Related Posts

• How To Outsource A Product Launch – Part 3 of 3
• How To Outsource A Product Launch – Part 2 of 3
• Outsourcing an Online Product Launch Successfully

« How To Start and Manage A Successful eZine or Newsletter | Home | How To Outsource A Product Launch – Part 2 of 3 »