How To Outsource A Product Launch – Part 2 of 3

2nd  Week Mark!

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During this second week stage everything should be in the finalization stages of planning. Testing systems, editing content, communicating with joint venture partners and affiliates, setting the stage for launch day! Your Pre-Launch blog site is still capturing leads while your Online Product Launch Manager is still busy building more and more buzz around the big launch day.

Here are the main tasks that your Online Product Launch Manager will be busy shaping up this week:w

Preview Webinar - coordinating all the fine details of your preview webinar. Gathering valuable content to share, highlighting the key points to bring forth on the call, setting up the technology, instantteleseminar.com, gotowebinar.com, glance.net, dimdim.com and ensuring all the autoresponders for the webinar are in place and working.

Finalize shopping cart process – testing, ensure everything is in place and testing the setup.

Editing – Reviewing the sales letter, web copy, autoresponders, and double checking that everything is just right.

Autoresponder Management – Testing, tweaking, and ensuring all communications and broadcasts are working and in place.

Affiliate Marketing – Connecting with joint venture partners to ensure they have the right communication materials to promote your launch. Re-connecting with all partners to remind of upcoming event, etc. Final promotions they can do. Motivate affiliates, communicate with them. JV Pack – join venture pack – assemble the promotional materials to be used such as email blasts, blog posts, banners, press releases.Perhaps create a viral PDF guide/great free ebook – that your affiliates can use to place their affiliate links within the ebook – help spread your content fast.

Keywords – Polish off the keyword list/spreadsheet. Test the sales pages. Ensure the pay per click team is moving along.

Social Media – Build hype around the Facebook event, build presence, update status, Twitter, online communities, etc.

The stress may be building but remember your Online Product Launch Manager is keeping everything running smoothly.

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A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks.

And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.

Related Posts

• How To Outsource A Product Launch – Part 3 of 3
• How To Outsource A Product Launch – Part 1 of 3
• Outsourcing an Online Product Launch Successfully

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