Social Media Marketing
Social Media Strategy and Action Planning
We will assist you with building and maintaining an effective Social Media Strategy to suit your business and goals by:
- Assessing your current involvement.
- Determining your goals.
- Researching new channels and opportunities relevant to your niche.
- Mapping out a new manageable and measurable action plan.
We will use popular social media tools and resources such as blogs, wikis, social networks, social news sites, discussion boards, and video syndication sites.
We will document all of the information into a format that is easy to read and share for future reference, kind of like a road map.
Some of the tasks we will complete during this process include:
Social network profile setup and management:
- Setup your profile on Facebook, Twitter, and LinedIn.
- Research your competitors on these platforms and take note of what is working/not working for them.
- Find out how many of your competitors are using these sites successfully and what techniques they are using to get a head start.
- Implement small but significant tactics that evolve over time such as connecting your profile with emerging services i.e., making sure your ezine articles account is linked with twitter, etc.
Social media engagement:
- Find the important conversations within your niche and ensure you are joining them in a natural way.
- Use services such as google alerts and tweetbeep to track important keywords and conversations.
- Find and keep track of important groups within your niche such as on Facebook and twitter.
Social content strategy:
- Assist with the development of content rich articles, forum and group posts that are formatted properly for social tagging, bookmarking, RSS, and ultimately google search.
- Format and submit articles and video’s to the targeted channels within your niche.
Video marketing:
- Research and track popular topics and keywords within your niche.
- Assist in the development of a consistent broadcast schedule.
- Broadcast/mass syndicate the video’s.
