Google launched a brand new tool called Ad Planner.  It’s designed to help you drill right down to the nitty gritty and find the perfect target audience for your ad campaigns.

Some of the key information you will be able to tell the Ad Planner includes:

• Gender
• Age
• Household income
• Site’s they visit

Then, the Ad Planner will produce a report of the sites you input that lays out information such as, how many unique visits the site gets, other sites relevant to your target market, and more…