Blogging about Digital Marketing, WordPress, SEO, Social Media
As 2012 approaches quickly why not take some time to jot down a plan of action that will help really boost your blogging efforts in this new coming year.
Simply take stock of the main objectives you wish to focus your digital marketing strategy on and brainstorm simple ways in which you can incorporate these goals into your blog.
The purpose of a blog is to syndicate content. It is to create awareness about initiatives, while providing the “blogosphere” with a direct outlet to “have a conversation with you”.
It gives people a creative and powerful way to engage with your brand. Each blog “post” provides the opportunity for consumers/general public to ask us questions, provide feedback, post comments and more importantly share your information with others. [Read more...]
Having a solid blogging strategy can build your credibility, generate leads, and ultimately assist with the development of your entire online marketing plan. The key is to find the right content that will keep your readers engaged, informed, and coming back for more!
But what exactly should your blog content include? This is a question I hear over and over again.
The following article titled, “Don’t Let Blog Content Confuse You” by Joan Stewart, The Publicity Hound is very informative. Joan shares with us exactly what types of content you should include in your blog to maximize your exposure and increase readership.
Don’t Let Blog Content Confuse You
If you’re an expert, you’d better be cranking out lots of content
in these formats:
Blogs. Ezines. Twitter posts. Facebook notes. Articles at article
directory sites. Articles at your own website.
Yet some Publicity Hounds are easily confused about what kinds of
topics to write in which types of formats, particularly when
writing for their blogs.
Over the weekend, Publicity Hound Michele Nightengale, who
teaches bricks-and-mortar businesses how to market online, told
me she’s going to start blogging. But she’s confused about
the difference between content for her blog and content for
articles at her website.
“I can’t seem to differentiate them in my mind,” she said. “The
ideas for my articles page and my blog are identical. I can only
think to post my articles on my blog. How do you treat them
separately and without too much duplicate content?”
She’s right. There’s a lot of overlap. Here’s how I differentiate
the two:
Articles posted at article directory sites like
http://www.EzineArticles generally focus on helping people solve
a particular problem. The structure of these articles can follow
various formats. But in general, they offer solutions to a
problem. And they’re about 500-700 words. Examples:
Almost everything else, I told her, is fodder for a blog. Think of blogging as journaling, or keeping a business diary. It usually includes much more opinion than how-to articles do. And the writing can be a little more personal and informal. You can use a blog to:
The ideas for blog content are endless. If you’re still short on
ideas, create several Google Alerts at
http://www.Google.com/alerts for topics you want to blog about.
Google will then email you as often as you wish and let you know
what articles, videos, news stories and other content about those
topics appear online.
I’ll address the topic of avoiding duplicate content in an
upcoming issue of this newsletter. But in general, you don’t want
to use identical content at your website, blog and article
directory sites.
If you’re new to blogging, or if your current blog isn’t
generating the traffic or sales you had hoped, you’ll learn some
quick tips from Denise Wakeman and Patsi Krakoff, aka The Blog
Squad, during a f~ree teleseminar from 4 to 5 p.m. on Monday,
Jan. 26. It’s called “Boost Your Biz with a Blog” and Denise and
Patsi will explain how they differentiate blog content from all
the other kinds of content they produce. You’ll also learn about
the biggest mistakes bloggers make and how beginning bloggers can
sabotage their own success.
Register at http://www.blogsquadteleseminars.com/joan/.
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a News Release.”
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