As you may know, I am a huge fan of many Google Applications. I was pleasantly surprised recently when I logged into my Google Analytics account to find they have added some pretty swift new features. If your Google Analytics account is at least one year old then check for the word beta within your dashboard. It will be on the left sidebar beside custom reporting, advanced segments, and also on the top right under your account profile name.

I spent the entire afternoon today studying the documentation, watching video tutorials, and customizing some pretty snazzy reports for the account registered to this site. I spent the most time reading the Quick Start Guide for Custom Reports. It defines how to design, build and view your custom reports.

Also announced recently is the Google Analytics Tracking For Adobe Flash. I have recently noted an increase in the number of Flash websites that are coming up. Until now I was never partial to them myself however, from some of the new stuff coming out I am liking it more and more.

Some of these reports are easy to insert into Google Spreadsheets with a one click widget install. Comes in handy when sharing key information with virtual work teams as everyone can be granted access to the account. Plus, you can invite people live to the screen to view the documents and also chat right in the sidebar. Online collaboration!!!

Check out this funny video the Google guys made about Motion Charts.