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Top 10 Ways a Virtual Assistant will Maximize your Holiday Marketing Campaign

October 18, 2007 By Leave a Comment

Holiday BowsA Virtual Assistant can assist with the development, implementation and post event review of your holiday marketing campaign. Here are the top 10 ways they can help:

  1. Develop your products and/or services into holiday package deals/bundles.
  2. Optimize your website/blog content for holiday related keywords.
  3. Design a mini-site to showcase your holiday specials.
  4. Write a snappy press release to launch your holiday campaign.
  5. Submit your press release to all the major sources targeting your business niche.
  6. Design banners to proudly display your new campaign on your site as well as any partner or online advertising sites.
  7. Design, print, and mail out campaign postcards to selected clients. Send follow up emails at predetermined dates as deadline approaches.
  8. Write, format, and send out email postcards.
  9. Track website/blog stats and tweak content accordingly.
  10. Manage campaign customer relations including, phone, email, shipping, PR, FAQ’s, technical support, call scripting.

During the holiday rush a Virtual Assistant can also:

  • design a catchy holiday newsletter.
  • send special alerts to your clients and prospects.
  • maintain comments on articles and/or press release.
  • design, print or purchase and mail out holiday greeting cards.
  • design and send out promotional flyer’s and/or merchandise.
  • coordinate holiday events.
  • holiday travel planning.
  • purchase & delivery of holiday gifts.
  • management of your charitable donations and engagements.

To ensure you beat the holiday rush, you will want to start advertising your holiday campaign specials before November 15, 2007. Your postcards to announce your 2007 campaign must be mailed on or before November 9, 2007.

Filed Under: eMarketing, Holidays, Virtual Assistance, Virtual Business Tagged With: Holiday Marketing, Virtual Assistant
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Holiday Marketing Checklist

October 17, 2007 By Leave a Comment

To help you get a head start on your Holiday Marketing Campaign 2007, check out this handy “Holiday Marketing Checklist”.

√ Package products and/or services together.

√ Think stocking stuffers.

√ Sell holiday gift cards or gift certificates for your products or services.

√ Join forces with an existing customer or client. Maybe they could offer your product or service as a premium, gift or add on.

√ Design a buy one get one program.

√ Offer a substantial discount on one of your best products or services. Promote any add ons or accessories that will jazz it up.

√ And, if all else fails rent a Santa suit, have your logo printed on it, and hit the nearest mall!

Filed Under: eMarketing, Holidays, Marketing, Planning, Virtual Assistance, Virtual Business Tagged With: Holiday Marketing, Holidays, Virtual Assistant
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Kick Start Your Holiday Marketing Campaign And Keep It Alive

September 7, 2007 By Leave a Comment

Developing an effective holiday marketing campaign can make for a rewarding and fun project. If your products and/or services are desirable, creatively packaged, and ready to go then follow these great tips to kick start your campaign and keep it alive:

  1. Advertising Postcards - postcards are a very costIncreasing Sales effective marketing tool. A quick and simple way to get these little gems created is by contacting your virtual assistant. Printing centers have excellent deals during the holiday season. Tip 1: Mail postcards by end of first week in November to ensure your clients have enough time to take action. Tip 2: As your customers are busy making business plans for the new year the timing of your postcard mail out can play a key role in getting your business on their list.
  2. Email Blast – great time to use all those email addresses you collected from your website or networking events.
  3. Website ad – use your site to it’s full potential, add a banner, an article, or better yet add a “feature of the month box” onto your site. Your regular traffic will appreciate quick access to your specials and any new traffic will be sure to spot it right away.
  4. Press release – take advantage of the power of free press – submit your campaign to sites such as Ezine articles.
  5. Google Base – it’s free and effective and has many unique categories to list your products and/or services.
  6. Signature line; why not add a brief note to your signature and/or out of office note. Tip: Did you now you can create a free signature online at My Live Signature.
  7. Letterhead – add a feature product one liner or banner.
  8. Invoice – incorporate a small note into your invoice.
  9. Voicemail – why not mention it in your voicemail greeting too.
  10. Word of Mouth – Hot news travels fast so start chatting – online forums, at networking events, even at the gym.
  11. Craiglist – Google picks up Craiglist ads fast. Try to incorporate related key words into your ad.

Tip for Virtual Assistants: in an effort to assist your clients with their marketing campaign you will have to implement your campaign by the first week of October or sooner.

Filed Under: eMarketing, Holidays, Marketing, Planning, Resources, Virtual Business Tagged With: Holiday Marketing, Holidays, Virtual Assistant

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