One Final Week To Go!

_____________________________________________________________________________

At last, it’s the final week in your product launch stage and your Online Product Launch Manager is there to help keep you sane. At this point they will be busy distributing your press releases, ensuring all your PR is in place ready to go, then syndicating the materials online through social media, industry bloggers, sharing details of the event on the blog, rounding up 5-10 niche bloggers, setting up automated tweets periodically over the week, tweaking the Facebook Page, and  building buzz within your niche social networks on betternetworker.com, etc. Plus preparing the final stages of:

Affiliates – ensure they are ready to go, remind them of time line.

Sales letter (s) – having a few variations is key, split testing 2-3 pages, headlines different, graphics different, optimize sales conversion process.

Autoresponders – all cued up and ready to go out for each list. Shopping cart – retest order system again. Then the Post Launch Tasks include:

• Continued PR Submission
• Article submissions
• Rounding up niche bloggers
• Affiliate marketing – keep up the momentem – especially with the one’s who are doing well.
• Web analytics, tracking conversion rates, etc.

Preparing for a small Re-Launch – designed to capture those who may have missed out. To take a look at this process in the works by the industry expert Eben Pagan, check out http://blog.getignition.com/

And that’s it, your done your online product launch!!!

—–

A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks. And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.

2nd  Week Mark!

_________________________________________________________________________

During this second week stage everything should be in the finalization stages of planning. Testing systems, editing content, communicating with joint venture partners and affiliates, setting the stage for launch day! Your Pre-Launch blog site is still capturing leads while your Online Product Launch Manager is still busy building more and more buzz around the big launch day.

Here are the main tasks that your Online Product Launch Manager will be busy shaping up this week:w

Preview Webinar - coordinating all the fine details of your preview webinar. Gathering valuable content to share, highlighting the key points to bring forth on the call, setting up the technology, instantteleseminar.com, gotowebinar.com, glance.net, dimdim.com and ensuring all the autoresponders for the webinar are in place and working.

Finalize shopping cart process – testing, ensure everything is in place and testing the setup.

Editing – Reviewing the sales letter, web copy, autoresponders, and double checking that everything is just right.

Autoresponder Management – Testing, tweaking, and ensuring all communications and broadcasts are working and in place.

Affiliate Marketing – Connecting with joint venture partners to ensure they have the right communication materials to promote your launch. Re-connecting with all partners to remind of upcoming event, etc. Final promotions they can do. Motivate affiliates, communicate with them. JV Pack – join venture pack – assemble the promotional materials to be used such as email blasts, blog posts, banners, press releases.Perhaps create a viral PDF guide/great free ebook – that your affiliates can use to place their affiliate links within the ebook – help spread your content fast.

Keywords – Polish off the keyword list/spreadsheet. Test the sales pages. Ensure the pay per click team is moving along.

Social Media – Build hype around the Facebook event, build presence, update status, Twitter, online communities, etc.

The stress may be building but remember your Online Product Launch Manager is keeping everything running smoothly.

——-

A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks.

And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.

3 Weeks To Product Launch!

______________________________________________________________________________________________
Earlier, I wrote an article titled, “How To Outsource A Product Pre-launch“. I explained in detail some of the key steps required in order to plan your product pre-launch, and how to outsource these key elements successfully. Today, I am writing a 3 part series about outsourcing the product launch as promised in my previous article. And a huge special thanks to Craig Cannings over at VAclassroom.com for delivering yet another teleseminar that was jammed packed full of valuable information – thanks Craig!

This information is valuable for any type of Online Product Launch for example:

• eBook
• Online eCourse
• Membership Club
• Seminar and/or workshop

As well, any type of business owner can use this formula including a consultant, coach, author, speaker, virtual assistant or other type of Online Business Owner. A few of the keywords that may be associated with the type of professional whom can outsource your product launch to include, Online Product Launch Manager, Product Launch Manager, Product Launch Support Specialist, Online Business Manager, eMarketing Specialist, Online Event Planner, or Internet Marketing Virtual Assistant to name a few. To start with, you should use a web based project management system such as hyperoffice, zoho.com, basecamp, or perhaps a combination of free Google tools like Google Sites and Google Apps. Streamlining all of your data will enable you to run a successful “Product Launch System” – and help you clearly layout and visualize the entire process while sharing this data with your entire team. Organization is the key to your success.

3 Week Timeline/Countdown – 21 Days To Launch!

Imagine that you have 3 weeks left until the big product launch. During this time block your team will be very busy. Your Pre-Launch blog site will be capturing leads while your Online Product Launch Manager will be busy building as much buzz as possible through blogging efforts, twittering, posting on forums and message boards, publishing key content on your business Facebook page, etc… Lets look at some of the task your Online Product Launch Manager will be busy with during this phase:

• Coordinate marketing materials, sales letter (usually takes 2 weeks),  leave good lead time for copy, testimonials, video, etc.
• Offline products only – liaise with fulfillment company – ensure product is in place, system is ready to distribute.
• Liaise with designer – work with design specialist to coordinate the work flow. This is a real bonus for you as you will have one point of contact for all your suppliers.
• Get all banners and materials ready for affiliates, etc.

Remember your blog is already up and customer interaction is in place.

Other Tasks The Online Product Launch Manager is busy with include:

Autoresponder Management – link with shopping cart. Series of emails that go out automatically. 3-5 messages to build rapport with audience. load them up, sequentially. Confirmation emails. Shopping cart work. Finalizing solution, ie., 1 shopping cart. Payment links, coupon’s, discount codes. Test over next 2-3 weeks. I recommend Aweber.com.

Google Analytics and Tracking – sales process, conversion rates, etc.

Editorial Services – liaise with article writers, set up and format articles, ensure are deadlines are met.

Keyword Research - using keyword tools, word tracker, etc. to build your keyword spreadsheet. Share this data with the pay per click advertising team, copywriters, etc.

So as you can see, there is a lot to do and outsourcing is one of the sensible ways to ensure you get it all done!

—–

A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks. And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.