Table of contents for How To Outsource A Product Launch
- How To Outsource A Product Launch – Part 1 of 3
- How To Outsource A Product Launch – Part 2 of 3
- How To Outsource A Product Launch – Part 3 of 3
One Final Week To Go!
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At last, it’s the final week in your product launch stage and your Online Product Launch Manager is there to help keep you sane. At this point they will be busy distributing your press releases, ensuring all your PR is in place ready to go, then syndicating the materials online through social media, industry bloggers, sharing details of the event on the blog, rounding up 5-10 niche bloggers, setting up automated tweets periodically over the week, tweaking the Facebook Page, and building buzz within your niche social networks on betternetworker.com, etc. Plus preparing the final stages of:
Affiliates – ensure they are ready to go, remind them of time line.
Sales letter (s) – having a few variations is key, split testing 2-3 pages, headlines different, graphics different, optimize sales conversion process.
Autoresponders – all cued up and ready to go out for each list. Shopping cart – retest order system again. Then the Post Launch Tasks include:
- Continued PR Submission
- Article submissions
- Rounding up niche bloggers
- Affiliate marketing – keep up the momentem – especially with the one’s who are doing well.
- Web analytics, tracking conversion rates, etc.
Preparing for a small Re-Launch – designed to capture those who may have missed out. To take a look at this process in the works by the industry expert Eben Pagan, check out http://blog.getignition.com/
And that’s it, your done your online product launch!!!
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A great investment for your company is to purchase a membership at VAclassroom.com either for yourself, your assistant, or anyone whom you will be delegating tasks to. It’s the perfect compliment to enhance any skill set and get hands on training and resource guides that show you how to use the necessary tools and resources to implement these tasks. And be sure to check out Craig Cannings Live in Niagara Falls in June as he faciliates this hands on Workshop at the Forum on Virtual Assistance 2009 – “Becoming a Product Launch Support Specialist“.










