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Those Annoying Follow-up Calls ~ Tips To Get Journalists To Welcome Your Call

weird iguanaBefore you make your next call to a journalist to follow up on something you sent, read the article at http://tinyurl.com/343etg. It was written by Washington Post humor columnist Gene Weingarten, and it’s a perfect example of what it’s like to be on the receiving end of those annoying follow-up calls from PR people.

I know. I took calls like that during my 22 years in the newspaper industry, and they drove me crazy.

Here are some quick tips for following up:

–Journalists say they hate follow-up calls. Truth is, they hate follow-up calls like the ones Gene Weingarten writes about. If you follow up to offer an additional piece of information only for that journalist, or to suggest an idea for a photo to accompany your earlier story pitch, the journalist might welcome your call.

–Never, ever follow up to ask journalists if they received your press release and if they know when it will be printed. They won’t drop what they’re doing to talk to you, and they’ll quickly brand you as a pest. (Why do PR firms keep doing this?)

–You may have to follow up as many as seven times, using a combination of phone and email, before you hear back. If, after seven follow-ups, you hear nothing, stop calling and emailing.

–If you follow up and hear nothing, never assume the journalist isn’t interested. Sometimes, a reporter will print your email message, toss it into an “ideas” folder, then return to it two years later on a slow news day.

Author Jill Lublin interviewed journalists for their best suggestions on following up, and she discussed them during a teleseminar I conducted with her called “Failproof Ways to Follow Up.” It’s available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you’ll learn at http://tinyurl.com/bmyn7

* Thanks to Publicity Hound Meredith Hamilton of Expert Communications in Clearwater, Florida, for letting us know about the Washington Post article.

Special Thanks To …
Joan Stewart
a.k.a. The Publicity Hound®

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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list “89 Reasons to Send a News Release.”

If you like these tips please visit “The Publicity Hound Website” and pass them on to your friends, clients and colleagues.

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Local Ottawa Entrepreneur Announces Internet Marketing Virtual Assistant Certification

For Immediate Release
Ottawa, Ontario
22 July, 2008

Local Virtual business owner makes the grade and receives coveted marketing certification.

Summer is one of the most beautiful seasons of the year, but also a period of great changes and growth, as Ms. Frances Palaschuk, owner of Ultimate Biz Assistant, a Virtual Assistance company specializing in eMarketing and business support, was awarded her Internet Marketing Certification from VAclassrom.com, one of the leading experts in the field.

“The Virtual Assistance Industry is not a myth anymore but a reality that is taking the Brick and Mortar world by its foundations,” says Frances Palaschuk. “The landscape of the web is changing fast, and as a Virtual Assistant, it is our responsibility not only to upgrade our services at all times, but also offer to our customers up to date assistance which is pertinent to their requirements. Choosing to further ones education is not a choice but a pre-requisite in our business.”

Always true to her word, and wanting to be able to widen the range of services she presently offers to her ever growing client base, Frances decided that going that “extra step” also meant going back to the basics by enrolling herself in one of the best eMarketing courses presently offered to Virtual Assistants. “This was one of the easiest choices I ever made says Frances, as marketing has always been of great interest to me and one of my secret passions!”

Learning and participating in the VAclassroom.com was a revelation as each course offered a better understanding and outlook on what the hurdles are that a business owner presently faces when they first expose their business to the online market. “As similar as the virtual and non virtual world may be, when it comes to marketing your own business, promoting your enterprise on the web is a totally different ball game.” explains Frances. “In our days a virtual business owner really has to take a different approach when it comes to marketing and promoting their business online. Not only are they faced with a confusing array of tools like Web Analytics, Webinars, and Keyword Research to name a few, but they also have to take into consideration their Networking value like Blogging, Social Media Networking, Podcasting and Video Marketing, and the list goes on!”.

As Ms. Palaschuck explains: “As a representative of the VA industry, being awarded this virtual Assistant Internet Marketing Certificate means everything to me. Our goal at Ultimate Biz Assistant, is not only to push buttons and enter submission to directories, we want to do more for our customers, we want to help them attain their eMarketing objectives and go beyond.”

About Frances Palaschuk
Frances prides herself with having spent the last 15 years working in industries such as real estate, building automation, telecommunications and customer care. With a passion for technology and being technical savvy Frances is able to keep up to date on Web 2.0 trends and develop strategic ways for her clients to implement these trends into their business.

About VAclassroom.com
VAclassroom.com offers a comprehensive skills training center for the fast growing Virtual Assistant Industry. There has never been a better time to start or grow a Virtual Assistant business then here in 2008! As many of you know, the Internet landscape continues to re-invent itself and businesses are in desperate need of talented Virtual Assistants to effectively service their evolving business and marketing support functions.

Company: Ultimate Biz Assistant
Contact: Frances Palaschuk
Address: Ottawa, Ontario, Canada K1E1X5
Email: ultimatebizassistant@gmail.com
URL: http://www.ultimatebizassistant.com

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It Takes A Good Hook, A One Sheet, and Building Relationships To Get Free Publicity on TV

Steve Harrison, National Publicity Summit, just gave a hopping teleseminar titled, “The Three Big Secrets of Getting Free Publicity On Top National TV Shows”.

I registered for the call to learn a few inside secrets that I could use to help my clients to get onto National TV. I mean, how could a small town virtual assistant like myself ever engage the audience of The Oprah Winfrey Show? How would I act if I were around Oprah? How could I alter the lives of millions of Oprah show viewers?

Well, according to the experts getting booked on Fox News, Montel, and The Oprah Winfrey Show takes a combination of these three key ingredients:

  1. A Good Hook
  2. A One Sheet
  3. Building Relationships

It also helps if you keep up with the shows or at least frequent their websites. It’s easier to get booked on a show if you fall under one of the following hot topics:

To be on The Oprah Winfrey Show you simply have to come up with a story in one of the following categories:

To be on the Montel Show:

  • Get out of dept
  • Single Mom financially struggling
  • Life makeover
  • Identity Theft
  • Desperate to Redecorate
  • Identical Twins
  • Health concerns
  • Germs in the house

Fox News Hot Topics:

  • Election coverage
  • Celebrity coverage
  • MovieTone news

What would I get out of being on a hot show anyway?

  • I would get to meet a great bunch of people and some really hot celebrities…
  • A free trip.
  • A great story to post on my blog.
  • To share my message with millions of people.
  • To share my message with millions of people.
  • To share my message with millions of people…. Wait, what message would millions of people want to hear from me?

I would also get:

  • Free publicity…
  • To become famous…
  • To promote my little business…
  • To inspire others to be able to stay at home with their family.
  • To share my knowledge and secret inspiration that keeps me on the path to success…
  • To let others know how their children can make it easy for them to run a successful home based business….

They say you don’t even need a publicist. In fact, all you really need is a good reason why millions of people would tune in to hear what you have to say….

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