I am very excited to tell you about Twitterfall and explain briefly about how you can use this nifty tool to help grow your list, build your niche twitter network, monitor your brand, and inevitably boost sales!!!

Twitterfall is like having your own unique real time Twitter Search Engine. For this article I will use a fictitious company that offers “Green Products” specifically geared towards families. The company will be called “Turn Your Family Green”.

When using Twitterfall the unique search options include:

• Trends – will show the top trends that are currently hot on Twitter.
• Custom Search – will allow you to search by any given keyword you choose to see in real time who is talking about that exact term.
• Geolocation – you can search by keyword within a specific radius of any given location. For example, I can search for tweets about me “@eMarketingVA” within my city “Ottawa”.

Also, Twitterfall gives you the option to log in to your Twitter account so that you will be able to reply, retweet, favourtie tweets, follow people, etc right from the active Twitterfall.

Now, onto the sample research project using Twitterfall for the “Turn Your Family Green” company!

Today happens to be Earth day, that happens to not only be a hot topic on Twitterfall right now but also correlates to Green Living extremely well.

So, when I clicked on the Trend term “Earth Day” in twitterfall I came across 1000s of people who are all tweeting about it. Once I took a few minutes to go through and check out some of the people by looking at their bio, website, etc. I came up with the following person (I could easily provide more examples) who I would have “Turn Your Family Green” follow on Twitter:

• @avenatura RT @brodyisaak Happy Earth Day – BC is the greenest Province in Canada.

** Now, @brodyisaak’s bio says he is an outdoor lover and environmentalist – who would be a great target for my products at “Turn Your Family Green”.

Next I did a custom search for “Green family”, “green living”, “green products” and came up with the following of interest:

• @beerbeatsbites @chrisalward I work near Dundas & Uni, and live near King & Dufferin. Will also be at Green Living on Friday in case you’ll be there.
• @GetButtonedUp Happy Earth Day! Make Going Green a family effort. Place 5 minute wall timers in your showers andmake it a race for kids 2 get in an out.
• @NewHomesFresno Great resource: Green: Policy, Living Science http://www.washingtonpost.com/wp-srv/nation/green/index.html?hpid=smartliving
• @Fanny57  HAPPY EARTH DAY EVERYONE – I’m SO GLAD I LIVE GREEN! VISIT MY LINK AND SEE HOW YOU TOO CAN HAVE A SAFE HOME
• @nancyjc @GeekMommy My Green Tip is ‘catch + use rain water to water plants’ #11MOMSGREEN #GMContest
• @1Thing4Green RT @couturecuisine: Happy Earth Day. Here are some Green Follows: @Greenpreneur, @Ecomates_Ethos, @EcoInteractive, @Ecomates4Life, @Wind …
• PSLifeStyle RT @SonyElectronics Sony Expands Recycling Program to Retail Stores & Launches New Green Website http://electronicsblog.sel.sony.com/blog_post/?contentid=6611823866222888939
• news_tech Black-and-white printing goes green with soy toner (AP) http://feedtwitt.info/technology/?p=7859
• @1Thing4Green RT @dnjm: Thinking green today @LiveEarth @onegreenearth @1Thing4Green
• @afroginmysoup Want some great “green living” tips? http://themomsreview.com/category/green-living/
• @LegalOut Wishes everyone a Happy Earth Day. Cool Family Guide to Going Green & Save. http://www.greenandsave.com/greenguide/family.html
• @FOX40NOW How you can make your house more green for cheap, tonight @ 9 on FOX 40
• @beautyofasite Herban Cowboy’s Organic Grooming Products: A green line of products – check them out at www.beautyofasite.com/c-5587-organic-grooming.aspx
• @Arteaa RT @HP_IPG: Happy Earth Day! HP helps consumers be green AND save green w/ eco-friendly printing products

So, as you can see using Twitterfall as a productive tool to help build your list and grow your network on Twitter can have many benefits. You will be able to monitor your own business name, your name and any other keyword associated to you to see who is talking about you and what they are saying. That way, if there is anything that may not be true you have the opportunity to correct it. You can find key people within your industry to connect with. You can promote your products and services to the right market.

Keep in mind, that you want to remain friendly, approachable, discreet, and make sure you do not use Twitter just to bombard people with your offers all the time. It’s a reciprocal relationship – you need to offer help, advice, and respond in kind.

Good luck and happy Tweeting!!!!

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