I just participated in a 2 hour action packed teleseminar with both Adam Witty of Advantage Media Group and Joan Stewart of The Publicity Hound titled “9 Ways to Grow your Business with a Book”. Folks, this powerful teleseminar had over 500 participants. Yes, 500!
I am so excited, in less than 2 hours I have been inspired to take the first step towards writing a book that will become an integral part of my business for a long time to come.
I learned so many things from this teleseminar but I feel that the most important lesson I learned tonight is to make sure that my book will “leave my audience feeling better about themselves and help them to live their life better.”
The top 10 reasons to write a good book for your niche market include:
- To build your credibility and expertise within your niche market.
- To position yourself as an expert within your industry.
- To educate your customers and/or employees about your beliefs and values.
- To create an invaluable marketing tool for your business.
- As a means to build your network and promote awareness around your business.
- To use as an ongoing source of inspiration for other writing projects such as your blog, newsletter, ezine and/or weekly tips.
- To increase the number of people that subscribe to your newsletter and blog, be sure to invite your readers to sign up for these tools in the book.
- To build customer loyalty.
- To encourage customer engagement about your products and/or services.
- As an overall marketing fundamental which you can continue to build off of, forever.
So, as you can see the results of writing a good book for your niche market are incredible. Today, you have many options to choose from when publishing a book. The most affordable is to create an electronic or eBook. You can offer it as a free or paid download on your site, on your customers site, on sites where you network, your strategic alliances sites anywhere that your target market will be.
Don’t feel like you’re up to it? That’s OK too, you can hire a copy writer and have them do all the writing. Or, why not just break it down into mini parts and work from there. For example, if you are a Residential Real Estate Agent you could write a series of mini books and call them “The Top Tens of Purchasing Your First Home”. Start with #1 in the series as Financing and work up from there. Once the series is finished package them together as a “box set”. If you are a professional speaker you could write a mini series about “How To Engage Your Audience, 100% of The Time”, and offer your top tips for successful public speaking.
No matter what your business or industry there are many creative, educational topics out there for you to start writing about. If you need some help thinking about a good idea please, post it here and we can come up with something together.
