Create A Media Plan For 2008 ~ The Easy Way

I just spent almost 2 hours on another amazing teleseminar with both Adam Witty of Advantage Media Group and Joan Stewart of The Publicity Hound titled , “How to Create a Media Plan for 2008″.

I knew once I received the invite to this teleseminar that it would be full of value, and boy was I right!

I actually took my notes by hand and spent the whole time writing as fast as I could, lol. I think next time I may just take notes with my HP Notebook instead!

I have so many ideas now that I feel like I should stay up all night just to get a head start.

Joan has this way to really break down the key information step by step and she is able to clearly demonstrate how easy it actually is to implement an effective media plan that is right for your niche business.

As Joan said, “your media plan for 2008 is simply 12 pieces of paper”. More specifically, create a month over month plan that includes specific tasks that you must accomplish within each month. Tailor the plan according to your schedule so you are not giving yourself too much to do during your peak periods. The key is to have a plan in place well in advance, without a plan how will you know what you are suppose to be doing?

By really nailing down your media list to include only the top sources that have a keen interest in your industry, you will be able to build relationships with those key contacts and find out exactly what your audience wants to hear. By taking this proactive approach you will not only be giving yourself more time to focus your attention on these key contacts but you will also be reaching a very targeted audience.

Since technology rules the media today, bringing your business online is the fastest and most effective way to kickstart your media plan for 2008. Some of the top tools and resources you can implement include:

• Getting a business blog. Did you know that the top blogging platforms are free to use, and that you can create your whole online portfolio as a blog? WordPress is the ultimate blogging platform and has the latest technology such as RSS built right in. You don’t need to mess around in the code or have a webmaster to update it either. Ease of use and simplicy is key.
• Social networking. The two hot social networking sites that get the most traffic include myspace and Facebook.
• Engaging with your target market online so you get to know everything you can about them. This could mean commenting on popular blog articles related to your niche. Joining discussion groups, Yahoo groups, industry associations.
• Implementing an electronic media kit on your site and blog. This will include every important detail that you want the media to know. You want to have this information easily accessible 24/7.
• Implementing an opt in subscriber box and autoresponder to capture those valuable email address from your site visitors.
• Hiring a virtual assistant to get a head start. You can find a virtual assistant who specializes in your niche industry and has a proven track record successfully implementing these important strategies.

So you can see that if you really want to attract and retain the best media coverage for your niche business and drive traffic to your website and blog these are some of the proven strategies that you can implement today.

To make it even easier for you, Joan is offering a special course “How To Create A Media Plan“, which is a graduate-level course on how to self-promote to a worldwide audience.

From participating in Joan’s teleseminars, keeping up with her blog articles and comments, reading her newsletters and tips, I think this course is perfect for everyone who needs to build a successful 2008 media plan!

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