How To Turn Your Newsletter into a Dynamic Publication

Have you ever thought about dynamizing your newsletter?

What I mean by that is making the content dynamic instead of static. If you have an html based newsletter or eZine why not consider turning it into a dynamic, interactive, online showcase!

Here are the top reasons why you should turn your newsletter into a dynamic publication:

1. Make your content Googleable; it takes time to create and maintain a successful newsletter and sharing that with as many subscribers as you can should be your #1 priority. If you turn your newsletter dynamic your content will then become indexed in Google making it Googleable.
2. Categorize your articles; just like in your blog you can create categories to file your news stories under. This way your readers will be able to easily access related content from past issues. Tip: turn your categories into your outline for your newsletter. This way you will always know which area’s to write about and your readers will know what type of content to expect and also be encourage to contribute news of their own.
3. Stay a head of the game; by making your newsletter dynamic you will be able to have one central “project management area” for your newsletter. This will save so much time for you, your VA and anyone else you wish to give access to your manage your newsletter. No more emailing back and forth, copying and pasting etc…
4. Time stamp your articles; you can use the time stamp feature in WordPress to time stamp when your article gets published. This way, you could have your newsletter ready to go months in advance.
5. Use Aweber’s Blog Broadcast feature; Aweber has this cool feature called blog broadcast. You set the broadcast to go out at whatever interval you want and it will automatically pull the content from your newsletter and email it to your list. It’s the exact same as your html based broadcast.
6. Encouraging your readers to interact; by turning on your comments you are inviting your readers to share their opinions and tips as well.

So as you can see these are only a few of the benefits of turning your newsletter into a dynamic publication!

All you need to turn your newsletter into a dynamic publication is your favourite WordPress theme, an Aweber subscription, and a virtual assistant.

photo credit: Manchester Library

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